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Wednesday, July 11, 2007
Online Advertising to Hit $500 Million

If reports from Advertising agency Zenith Optimedia are to be believed then Online Advertising in India which included Search Engine Marketing is estimated to Hit $500 Million by 2009.

According to the first research undertaken by IAMAI and Pinstorm on Online Advertising in India last year, the market size was mere $50 Million [Rs 210 crore]. This is expected to grow a healthy 100% YoY this year - 2007, to [Rs 450 crore]

Internet Advertising will surpass Radio/FM, Cinema and Outdoor Advertising by 2009. However, Print and Television will still get the biggest pie of Advertising market in India nearly $3.5 Billion for each verticals.
Published on Wednesday, July 11, 2007 at 8:23 PM  
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