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Thursday, August 02, 2007
Top 50K Bloggers made $500 Million

Two Researchers at the University of Texas, Dallas have estimated that the top 50,000 bloggers in the blogsphere made more than $500 Million in revenues.

Dr. Vijay and Dr. Milind, used 12,000+ Chitika Publishers Network Data for their Research [Earnings Data Included as Well]. They used Technoarti to get the rank of the blog. Some bloggers are estimated to earn 3 times the revenue from other sources [AdSense / YPN] than they earn from Chitika. [Chitika is more suitable for Product Review Blogs]

The top 5% of the blogs accounted for 50% of the revenues. You can read the entire report here.

A similar estimation research was conducted by Pinstorm and IAMAI to estimate the online advertising market in India using Google AdSense as the base and without actually obtaining data from Google.

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Published on Thursday, August 02, 2007 at 9:11 AM  
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