|
| Wednesday, May 30, 2007 |
| The Return of Dot Com Days ? |
|
One of India's worst website, Sulekha.Com has joined the bandwagon to throw money to gain customers. Sulekha is offering Rs 1 crore ($250,000) to bloggers blogging on their platform - in a way of speaking you get paid to create content on Sulekha. Not too long ago, ibibo had also offered Rs 1.5 crore in a blogger hunt challenge.
This reminds me of the Dot Com days when Pradeep Kar blew millions on ITSpace.Com and Indya.Com. ITSpace was shutdown and he sold himself out of Indya.Com. I still remember how carelessly they sent ITSpace.Com wrist watches to visitors of the website. Any business model luring visitors with money ain't gonna survive.
Coming back to Sulekha, it is one of the third rate websites, at least their advertising section. I had raised several complaints and issues and they never bothered to reply. However, VC investors are so blind that they are just carried away and don't mind committing their money to well established corporate criminals like Himachal Futuristic :-) |
Published on Wednesday, May 30, 2007 at 7:35 PM  |
|
|
|
| Thursday, May 24, 2007 |
| Social Networking Site Hiring Campus Reporters |
|
 Bharat Student, a Social Networking site for Indians aroudn the world is actively recruiting students as Campus Reporters.
Vishnu Vardhan Induri of BharatStudent said,
We received 18,000 applications from 2,800 institutions for the "earn part time" section on our portal in the last two months. We have short-listed 400 students from across the country and 100 Indians studying abroad to work as interns with us. Indian interns will earn Rs 4,000 a month while their foreign counterpart will earn between $300 to $500 a month. The site has 7.2 Lakh registered users and had 30 Million Page Views per month. |
| Published on Thursday, May 24, 2007 at 7:55 AM |
|
|
|
| Tuesday, May 08, 2007 |
| Reliance Entertainment Launches BigAdda.com |
|
 Anil Ambani controlled Reliance Entertainment has taken its social networking site BigAdda.Com live just few seconds ago.
BigAdda is a Social Networking site though it is not clear whom it is being targeted at, unlike MingleBox, which is targeted at Teens and College Students. BigAdda lets you create your own Blog, share Photos, Vidoes and create entertainment groups.
Reliance ADAG is certainly thinking big because they have a footprint in every piece of entertainment business in India. Reliance Controls or has stake in the following ventures,
- FM Radio [Big FM 92.7]
- Zapak - Cafe, Multiplayer and Mobile Games
- AdLabs [Bollywood Production House & AdLab Multiplex]
- Have stake in TV Today and other TV Networks [Content side of Reliance Entertainment]
- Social Networking [BigAdda]
Anil Ambani wants to be the Media Barron of India :-) |
| Published on Tuesday, May 08, 2007 at 11:29 PM |
|
|
|
| Tuesday, May 01, 2007 |
| Younger Indians Going the Digital Way |
|
Microsoft which has lost the Web 2.0 and Search battle to rivals is pretty serious about India where their are tremendous growth opportunities. Tom Bowman, Regional Ad Sales Director said,
India is at a very key stage in online advertising. Our research shows that the Indian audience below the age of 19 years is using digital as prime media.We would like to improve the connection between Live Messenger and mobile. We also want to makes Live Spaces, our social networking product, stronger in India.
Microsoft's changing directions has made it a slacker on the Web. MSN-Live search is lagging behind Google by huge margin. Microsoft's adCenter has not been able to take off because they are unable to develop a super scalable technology to analyze content on demand and serve context based Ads. The list is endless... |
| Published on Tuesday, May 01, 2007 at 9:52 AM |
|
|
|
|
|
