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| Monday, April 28, 2008 |
| Sulekha + Bloggers = Next Generation Publishing |
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 ibibo was the first one to reward bloggers [distributed Rs1.5 crore] encouraging them to produce original content. Sulekha, another Web 2.0 startup focused on Indian and the NRI community has now come up with a new idea [actually borrowed from Google's YouTube profit sharing] to publish books about bloggers' original work.
Every month, two books will be published one of them will be the work of an individual blogger and the other will be that of few chosen bloggers. The books will go for sale on IndiaPlaza and will be priced at Rs 200. Sulekha will give away the entire profits from the sale of books to the blogger/s. [They are already making money on his/her blog hosted on Sulekha.com] Who knows tomorrow they might sell the e-version of the book as well and a Win-Win situation for both :-)
So if you are a talented and aspiring to be a writer, Sulekha is the best place for you to test your skills. One thing is for sure, the Internet will change the face of Publishing industry. |
Published on Monday, April 28, 2008 at 8:59 PM  |
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| Wednesday, April 23, 2008 |
| Microsoft + NDTV to Monetize Facebook users in India |
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 Microsoft, still struggling [since 2003] to come up with a competitive online advertising platform like AdSense is using its money muscle and marketing prowess to strike Ad deals. Microsoft has joined hands with NDTV to monetize Facebook users in India.
Advertising on Social Networks may not need contextual targeting and hence it is very likely that they will target big ticket online advertisers such as Food & Beverages, Lifestyle Retail, FMCG companies, etc. These companies like rich media advertise including short videos to reach their potential customers. NDTV already has fantastic advertising inventory in this space and it has to only convince them to move from the Television platform to the Internet.
However, Facebook is not the most popular social networking destination for Indians as Google's Orkut is already the market leader in the space. BigAdda, Minglebox, ibibo and other networks are trying hard to capture the hearts of Indians. |
| Published on Wednesday, April 23, 2008 at 1:16 PM |
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| Thursday, April 10, 2008 |
| Valuation of FutureBazaar.com |
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Future Bazaar is an Internet Venture of Pantaloon Retail India Ltd. Recently, Sherpalo Ventures and Kleiner Perkins picked up 15% stake in the company for an undisclosed sum putting the valuations in question.
We are in receipt of a report by Morgan Stanley[MS] from which we deduce the value of FutureBazaar.com. In valuing Pantaloon Retail, MS considers a base case valuation of Rs 240 crore for Pantaloon's 80% stake in Future Bazaar valuing the entire portal business at Rs 300 crore. [$75 Million]
So Sherpalo and KPCB are likely to have acquired 15% stake around the same valuation costing them around Rs 45 crore [$11.1 Mn] |
| Published on Thursday, April 10, 2008 at 1:05 PM |
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